When the Internet was first getting popular, and popularized, as a media platform we talked about how it would provide people with new ways to consume or get existing things – that is, newspapers, magazines, music, radio, television, movies. It was hard for us then to imagine how the Internet would, in fact, give us new ways to make and to consume new things – blogs, wikis, Facebook, Twitter, casual and social games, photos on Flickr, and so on. It was hard for us to envision the real revolution that would take place.
And so it is now with so much of the analysis of the revolution that is about to happen with video, and the television (a subject of a post last week). Much – no, most – of that discussion focused on how these new devices and platforms (Apple TV, Google TV, the iPad and the Kindle) will give us access to the existing world of programming we understand and know. Once again, most people may be missing the bigger revolution that is about to occur.
For me, that revolution is about bringing the world of internet video to the television (or the devices that eventually replace the television). That is, the new programming. The forty-eight hours of video uploaded this minute to YouTube. The thousands of sites that offer new types and kinds of programming — stuff we watch and enjoy every day from TED, College Humor, The Onion, and Pitchfork, not to mention Vimeo and blip.tv and even new types of programming from traditional print giants like the New York Times or Time or the Guardian. And all the new programming that is to come, and that we can’t even envision yet.
And because of the fact there is so much of this new programming, we need new ways to discover it and to watch it. At Showyou, we think this coming world looks like this:
Most of the recent talk has been about the new ways to find traditional programming (the upper left quadrant). But we think the real excitement lays in that upper right quadrant – new ways to find new programming. That’s where the revolution will happen.