The Stupidity Discount for Advertisers on Fox News

If nothing else, this election cycle is making it abundantly clear that Fox News viewers are really dumb, far more stupid than your average citizen.

That they're falling for the ACORN nonsense hook, line and sinker is just one of hundreds of examples we could cite.

I wonder if and how this affects Fox News advertising (CPM) rates. Are they substantially lower, because premium advertisers aren't interested in talking to them? Or, are there classes of advertisers who pay a premium to reach highly targeted, extremely gullible morons?

Just wondering.


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